Privacy Policy

Last updated: April 27, 2026

1. Introduction

This Privacy Policy explains how East Ocean (operating as a DBA of East Coast Truss, Inc., hereafter "East Ocean," "we," "us," or "our") collects, uses, shares, and protects information when you visit our website at https://www.eastocean.com (the "Site"), contact us, request a quote, hire us for construction services, or otherwise interact with us.

By using our Site or providing your information to us, you agree to the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the Site or provide us with your information.

2. Who We Are

East Ocean is a Virginia Class A Contractor (license #2705085587) headquartered in Smithfield, Virginia. We provide residential remodeling, additions, kitchens and baths, roofing, cold-formed metal truss fabrication and installation, commercial construction support services, and related building trades throughout Hampton Roads and the broader East Coast.

East Ocean (a DBA of East Coast Truss, Inc.) P.O. Box 504 Smithfield, VA 23431 Phone: 757-960-9000 Web: https://www.eastocean.com

3. Information We Collect

We collect information in two ways: information you provide directly to us, and information collected automatically when you visit our Site.

3.1 Information You Provide Directly

When you fill out a form on our Site, contact us by phone or email, request a quote, or hire us for a project, we may collect:

Your name
Your phone number
Your email address
Your mailing or project address
Details about your project (scope of work, property type, photos you choose to send, budget range, timeline, etc.)
Payment information (collected and processed through our payment processor; see Section 5)
Any other information you voluntarily provide in correspondence with us

3.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies, server logs, and similar technologies, including:

Your IP address
Your browser type and version
The pages you visit on our Site and time spent on each
The website that referred you to us
Your general geographic location (derived from IP address)
Device information (operating system, screen size)

See Section 8 for more detail on cookies and tracking.

4. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and provide quotes or estimates
Schedule and coordinate construction services, site visits, and deliveries
Communicate with you about active projects, including by phone, email, and SMS (with your consent)
Process payments and maintain billing records
Comply with applicable laws, contractor licensing requirements, tax obligations, and lien/notice statutes
Improve our Site, services, and customer experience
Protect our rights, property, and the safety of our employees, subcontractors, and customers
Send occasional service updates, newsletters, or promotional communications (only when you have opted in)

5. How We Share Your Information

We do not sell your personal information. We share information only as needed to operate our business, in the following circumstances:

Subcontractors and trade partners. When relevant to your project, we may share necessary project details (such as your address and scope of work) with vetted subcontractors, suppliers, or trade partners performing work on your behalf.
Service providers. We share information with companies that help us operate our business, including our website host (Squarespace), email provider (Fastmail), phone system provider (3CX hosted on Digital Ocean), SMS provider (Sakari), accounting and payment processing software (QuickBooks Online), and similar vendors. These providers are contractually limited to using your information only to perform services for us.
Legal and regulatory. We may disclose information when required by law, subpoena, or court order, or when we believe disclosure is necessary to protect our rights, comply with a regulatory inquiry, enforce our agreements, or protect the safety of any person.
Business transfers. If East Ocean is involved in a merger, acquisition, sale of assets, or similar transaction, your information may be transferred as part of that transaction. You will be notified of any such change in ownership or control.

We do not share your information with third parties for their own marketing purposes.

6. SMS / Text Messaging Communications

When you opt in to receive text messages from East Ocean, we collect your mobile phone number and your express written consent to receive SMS messages from us.

Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. Any other mentions in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. If you wish to be removed from receiving future communications, you can opt out by texting STOP.

We use your mobile information solely to deliver the SMS messages you have consented to receive, including appointment confirmations, project status updates, scheduling notifications, quote follow-ups, and program-related communications. We may share your mobile information with our SMS service provider (Sakari) and underlying carrier networks strictly as necessary to deliver messages on our behalf; these providers are contractually prohibited from using your information for any other purpose.

You may opt out of SMS messages at any time by replying STOP to any message you receive from us. Once you opt out, your number will be removed from our active SMS list. We may retain your opt-out request as part of our records to honor your preference. For full details about our SMS program, see our SMS Terms & Conditions.

7. How Long We Keep Your Information

We retain your information for as long as needed to:

Provide the services you have requested
Maintain accurate business, accounting, and tax records
Comply with our legal obligations (including contractor warranty periods, lien rights, tax retention requirements, and statute-of-limitations considerations)
Resolve disputes and enforce agreements

When information is no longer needed, we delete or anonymize it in accordance with our internal retention practices. Project records may be retained for an extended period due to construction warranty, insurance, and statute-of-repose considerations under Virginia law.

8. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to improve functionality, understand how visitors use the Site, and provide a better user experience. Cookies are small text files stored on your device.

Types of cookies we may use:

Essential cookies required for the Site to function (e.g., session management, security)
Analytics cookies that help us understand how visitors find and use our Site (Squarespace's built-in analytics may use these)
Preference cookies that remember your settings or choices

You can control cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a new cookie is set. Disabling cookies may affect Site functionality.

Our Site is not currently configured to respond to "Do Not Track" browser signals.

9. Third-Party Services and Links

Our Site may contain links to third-party websites, social media platforms, review sites (such as Google Business Profile, Facebook, Instagram), or services we use to operate our business. This Privacy Policy does not apply to those third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit.

10. Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted transmission of data submitted through our Site (SSL/TLS), restricted access to customer information within our team, secure password management, and physical security at our office locations.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

11. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These can include:

Access — the right to request a copy of the information we hold about you
Correction — the right to ask us to correct inaccurate information
Deletion — the right to ask us to delete your information, subject to our legal obligations to retain certain records
Opt-out — the right to stop receiving marketing or SMS communications from us at any time

To exercise any of these rights, contact us using the information in Section 16. We will respond within the timeframes required by applicable law.

11.1 Virginia Residents

Under the Virginia Consumer Data Protection Act (VCDPA), Virginia residents may have additional rights regarding their personal data, including the rights listed above plus the right to data portability and the right to opt out of certain types of processing. East Ocean does not sell personal data and does not engage in targeted advertising or profiling that produces legal or similarly significant effects. To exercise your rights, contact us at the address in Section 16.

11.2 California Residents

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we have collected about you, the right to delete it (subject to legal exceptions), and the right not to be discriminated against for exercising your rights. East Ocean does not sell personal information for monetary value.

11.3 Marketing and SMS Opt-Out

You can opt out of marketing emails by clicking the "unsubscribe" link in any marketing email you receive from us, or by contacting us directly. You can opt out of SMS messages at any time by replying STOP to any text we send you (see Section 6).

12. Children's Privacy

Our Site and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us so we can delete it.

13. Out-of-State and International Visitors

East Ocean is based in Virginia, and our services are primarily offered in Virginia and surrounding East Coast states. If you visit our Site from outside the United States, please be aware that information you submit will be processed in the United States, where data protection laws may differ from those in your country.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide additional notice (such as a banner on our Site or an email to active customers). We encourage you to review this Policy periodically.

15. Third-Party Service Providers Listed

For transparency, the principal third-party providers we currently use to operate our business include:

Squarespace (website hosting and analytics)
Fastmail (email)
Callcentric (phone number provisioning)
3CX (phone system, hosted on Digital Ocean)
Sakari (SMS messaging)
QuickBooks Online (accounting and payroll)
NextDNS (DNS filtering)
Cloudflare and Proofpoint (cybersecurity)

Each of these providers maintains its own privacy practices.

16. Contact Us

If you have questions about this Privacy Policy, want to exercise any of your rights, or would like to make a privacy-related request, please contact us: